Al Gore challenged us all in 2018 when he said that the current Sustainability Revolution “will have the magnitude of the industrial revolution, yet the speed of the digital revolution”. We have taken this urgency and importance as a core motivation behind our model. Sustainability for business is now imperative, not only for economic viability, but for the future of our planet’s highly dynamic ecosystem.
As consumers become more environmentally conscious, purchasing decisions are changing towards sustainably sourced goods. To encourage a similar change on the B2B level, modern producers and providers must follow suit and integrate sustainable practices into their processes and these practices must be at the core of the business not as an accessory.
The global food supply industry has a rich heritage of problem-solving to meet growing consumer needs. Sometimes this has been with the planet, sustaining it (e.g., crop rotation, organics and now, vertical farming), and sometimes against the planet, damaging it (e.g., monoculture farming, soil leeching and processing food waste).
We, like many others, understand that increasing efficiency is the logical step, allowing us to do more with the resources we already have.
Put succinctly by economist and author Hendrith Vanlon Smith Jr:
“In nature, waste does not exist. There is only production and consumption; there is only creation and utilization. Everything that’s produced is efficiently consumed. Everything that’s created is efficiently utilized. And this cyclicality results in growth and in profit. The same should be true of each business, and the same should be true of an economy.”