Say goodbye to directories, endless emails, calls, messages and pen and paper processes. Our streamlined platform saves you time and money, enabling you to focus on what matters most: growing your business.
We connect fresh produce businesses with an active network. Save time and increase your profits.
Slow operations mean slow payments, and order issues. We help fresh produce supply chain optimise their business.
FruPro was built for the industry, by the industry. We use this expertise to bolster your market position and grow revenue.
Book a demo below or fill out a form, and our team will reach out to you.
In 2019, our founder Will conceived of an idea. His vision was to transform the siloed fresh produce supply chain and digitally connect the B2B industry. He brought FruPro to life with co-founders Ollie (CEO) and Kov (CTO). With over 130 years of family heritage and 20 years of first hand experience in fresh produce, Will stands at the core of FruPro.
Ollie’s background in business transformation consulting ensured smooth operations at every step. Prior to FruPro, Ollie organised an annual charity event, providing 50,000 meals for the homeless and this dedication to reducing food insecurity remains a core tenet of FruPro. His family have a potato and arable farming background.
Kov’s experience in technological solutions for industry pioneers was crucial to the FruPro’s success. With an extensive professional portfolio, including Product Director in Advanced Analytics and AI Solutions at GSK, Kov has progressed the platform through its digital transformation.
Now, with the support of a wider international team, FruPro has become the essential platform for the fresh produce supply chain. Aiming to support the next five generations of fresh produce, FruPro connects, guides and optimises fresh produce business.
Our ambition is to minimize the waste and loss of fresh produce within the supply chain, while also working towards preventing CO2 emissions and minimizing hunger. We believe that by reducing waste, we can not only help the environment but also maximize revenue for all stakeholders in the supply chain.
Food waste is now a bigger contributor to climate change than plastic, with 1kg of food waste being sent to landfill equating to 25,000 plastic bottles in terms of carbon emissions.
We help all businesses in the fresh produce sector to optimise their operations, connect with new businesses and reduce their food waste levels in the process.
Between 6-8% of global greenhouse gas emissions occur as a result of wasted food. If food waste was a country, it would be the third-largest greenhouse gas emitter.
We give the option to easily donate surplus produce. Working closely with food bank and charities, we have a strong network to depend on and clear metrics to measure the outcomes.
Shockingly, 33% of all fruit and vegetables grown globally are wasted, while 7.3 million people lack sufficient access to affordable or nutritious food as of April 2022 in the UK alone.
In 2022, we have helped to redistribute almost 100,000 meals' worth of fresh produce to those who need it the most. We are continually improving our fight against food waste.
By actively working together with our partners, we are striving to create a more sustainable and equitable food system for everyone.
![Chris Price [CEO of Pecan charity group] and Rod [assistant staff] stand beside food that has been sorted at their food bank.](https://i0.wp.com/frupro.com/wp-content/uploads/2023/03/pecan-charity.webp?fit=1180%2C492&ssl=1)
Food shortages in the UK highlight issues in our supply chain. We explore Brexit, food poverty and interview two experts on the matter.
Connect with the food supply chain to procure fresh produce as and when you need it. This piece is for retailers and buyers.
The future of the small farm is under threat. We explore the challenges influencing their success and offer solutions.
