Whether you’re looking to trade fresh fruit and veg online, overcome fresh produce supply chain challenges or connect with new suppliers and buyers, you are at the right place.
FruPro is the online platform that connects the fresh produce supply chain, providing major networking opportunities for companies to expand their trade reach. Using our digital platform streamlines end-to-end operations to make business quick and efficient.
With generations of fresh produce experience, we provide expert guidance to bolster your brand and boost profits. In our work on sustainability, we have reduced food waste costs for businesses by providing simple ways to donate perishable fresh produce.
In 2019, our CEO Will conceived of an idea. His vision was to transform the siloed fresh produce supply chain and digitally connect the B2B industry. After a successful venture ‘WT Hills Imports’ in 2016 and a family business with 130 years of fresh produce experience, he brought FruPro to life with co-founders Ollie (COO) and Kov (CTO).
Kov’s experience in technological solutions for industry pioneers was crucial to the FruPro’s success. With an extensive professional portfolio, including Product Director in Advanced Analytics and AI Solutions at GSK, Kov has progressed the platform through its digital transformation.
Ollie’s background in business transformation consulting ensured smooth operations at every step. Prior to FruPro, Ollie organised an annual charity event, providing 50,000 meals for the homeless and this dedication to reducing food insecurity remains a core tenet of FruPro. His family have a potato and arable farming background.
Now, with the support of a wider international team, FruPro has become the essential platform for the fresh produce supply chain. Aiming to support the next five generations of fresh produce, FruPro connects, guides and optimises fresh produce business.