FruPro for

Fresh Produce Retailers

The one platform to grow your supplier network, buy quality produce and champion consumer demands

See the platform demo
Create your store

How FruPro Helps Expand Your Network and Boost Your Revenue

Access a Wide Network of Suppliers

Expanding your supplier network doesn’t have to be time consuming. We link the whole supply chain in one place.

  • Connect directly with suppliers

    Connect directly with buyers, save time and unnecessary costs

  • Communicate efficiently with your suppliers

    Make business simple with quick networking and instant messaging

  • See live offers from suppliers

    Access all offers made by suppliers with updated info and details provided to you live. No need to request and wait.

FruPro platform screens showing how to connect with the industry
Connect with suppliers

Boost your Trade

FruPro has removed slow and inconvenient business. We save time and money for retailers.

  • Let suppliers know what you need

    Post demands, find the right product at the right price. Determine your requested delivery date, amount and price.

  • Automate recurring trade

    Trade online, receive your recurring trade with ease, manage your invoices.

  • Replace legacy systems

    Centralise communication with your team and network. Say goodbye to legacy systems.

Save time and cost

Efficient Business with Expert Support

We use our heritage and expertise to connect the supply chain in the most efficient way. FruPro helps to lower your risk and increase your revenue.

  • Expert support

    Get expert matchmaking, marketing guidance and updates on how to make the most of the global network.

  • Build strong relations

    Receive tailored support for your needs and enhance your relations with your suppliers.

  • Champion new trends

    Get advice on consumer demands, market trends and industry news.

FruPro screens showing how businesses can promote their products and also donate them
Optimise your business

What Our Partners Say

"We had decided to start targeting the wholesale and food service industry with our Mudwalls products and have found FruPro to be a real opportunity and very cost effective to help us. FruPro has started to show how well it can connect us to new customers that we wouldn’t normally engage with."
George Beach
George BeachManaging Director at Mudwalls Farm
"FruPro has enabled my company to open new avenues of sales, the FruPro team have created new relationships and revenue streams which will continue into the future. The team are always on hand to help with any issues. FruPro has been a welcomed addition to my company."
James Emery
James EmeryDirector at Emery Soft Fruits
"I can only say good things about our experience with FruPro. Each step of the process, from the initial set-up to launching our products on the site has been straightforward. The team are professional, efficient, and friendly, plus they are always on hand whenever I may need assistance."
Laura Harrigan
Laura HarriganSales Manager at the New Forest Fruit
"FruPro allows us to expand our network within the fresh produce sector, creating a smoother chain of communication and ease of acquiring new suppliers and connecting with new customers. A dedicated fresh produce platform to aid both sales and purchases."
Damian Weedon
Damian WeedonExecutive Director at W T Hills & Sons (Import)
"The donation to FareShare was very easy and all communication and assistance provided by the FruPro team was very good. FruPro clarified technical issues for us."
Begoña Granja-OteroCommercial Director at Kölla UK
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What Fresh Produce Retailers Ask Us

I already have a network with good service, what is the benefit of joining FruPro?

We allow retailers to stay ahead of unpredictable trends, find stability in shifting markets and ultimately, leave you with options for how you wish to procure your fresh produce.

Does your platform help us find our specific/unexpected fresh produce needs?

Yes, you can post your demands on the platform with specific needs as quality, deadline to receive, origin of the product, etc. This is broadcasted on the platform to all relevant suppliers who can respond instantly if they have what you need.

Who can you connect me with?

We connect you with traders that suit your business interests and offer matchmaking introductions.

Want to see how the platform works? Book a time with the team.

Resources for Fresh Produce Retailers