OUR IMPACT

We empower people to innovate and make a positive impact on the future of the fresh produce industry.

FruPro's Early Impact

During the first UK COVID-19 lockdown hospitality was shut overnight, FruPro stepped in to help the industry overcome the fresh produce supply chain challenges. In one weekend FruPro:

Saved 251 pallets from waste

Fed 500,000 people

Generated £100k of revenue for businesses

FOOD WASTE

Total meals wasted in the UK this year

The challenges of the fresh produce supply chain

Low
Transparency

1/3 of all fruits and vegetables produced in Europe are wasted through bad communication. ⁽¹⁾

Poor Financial Management

£100m of revenue in the UK fresh produce industry is lost each year due to bad debt.

Manual
Processes

Reliance on paperwork and repetitive administrative tasks including data entry on legacy systems.

Lack
of Reach

80% of non-retail sector would like alternative options to sell to and new market opportunities.

Sources: ⁽¹⁾ London Business School Research, 2020

How does FruPro help?

Connect

Build your network and connect with new customers in order to grow your business. Increase your trade reach and get fresh produce into the food chain.

Distribute

Use data to understand market trends and utilise technology to improve efficiency, reduce waste and increase redistribution.

Operate

Automate day to day processes and boost operational efficiency through managing your entire business online.

Trade

Reduce risk and bad debt through trading with the entire supply chain in a transparent and compliant end-to-end marketplace.

Reynolds

“FruPro have been a great help to Reynolds in ensuring that we have been able to divert produce, which might have otherwise gone to waste, to people who really need it. Now more than ever it’s important that our industry works together to prevent food shortages and minimise any wastage.”

How can you help?

We’re calling on the whole industry to create a long lasting and positive impact.

Register your interest