We empower people to innovate and make a positive impact on the future of the fresh produce industry.

Latest News

FruPro has found itself at the heart of another major food redistribution effort. Thanks to our client – Kolla and the great work of the FareShare UK team – 21 tonnes of Cat 1 fruit, amounting to approximately 50,000 meals worth was successfully delivered to the food insecure and prevented from going to waste.

FruPro's Early Impact

During the first UK COVID-19 lockdown hospitality was shut overnight, FruPro stepped in to help the industry overcome the fresh produce supply chain challenges. In one weekend FruPro:

Saved 251 pallets from waste

Fed 500,000 people

Generated £100k of revenue for businesses


Total meals wasted in the UK this year

The challenges of the fresh produce supply chain


1/3 of all fruits and vegetables produced in Europe are wasted through bad communication. ⁽¹⁾

Poor Financial Management

£100m of revenue in the UK fresh produce industry is lost each year due to bad debt.


Reliance on paperwork and repetitive administrative tasks including data entry on legacy systems.

of Reach

80% of non-retail sector would like alternative options to sell to and new market opportunities.

Sources: ⁽¹⁾ London Business School Research, 2020

How does FruPro help?


Build your network and connect with new customers. Increase your trade reach and get fresh produce into the food chain.


Use data to understand market trends and utilise technology to improve efficiency, reduce waste and increase redistribution.


Automate day to day processes and boost operational efficiency through managing your entire business online.


Reduce risk and bad debt through trading with the entire supply chain in a transparent and compliant end-to-end marketplace.

“FruPro have been a great help to Reynolds in ensuring that we have been able to divert produce, which might have otherwise gone to waste, to people who really need it. Now more than ever it’s important that our industry works together to prevent food shortages and minimise any wastage.”

How can you help?

We’re calling on the whole industry to create a long lasting and positive impact.