FruPro is the digital marketplace for the Fresh Produce industry, providing visibility of the market supply and demand. The platform streamlines the end-to-end supply chain and connects key players through our tailored matchmaking process and increased operational efficiency.
In 2019, our founder Will conceived of an idea. His vision was to transform the siloed fresh produce supply chain and digitally connect the B2B industry. He brought FruPro to life with co-founders Ollie (CEO) and Kov (CTO).
Kov’s experience in technological solutions for industry pioneers was crucial to the FruPro’s success. With an extensive professional portfolio, including Product Director in Advanced Analytics and AI Solutions at GSK, Kov has progressed the platform through its digital transformation.
Ollie’s background in business transformation consulting ensured smooth operations at every step. Prior to FruPro, Ollie organised an annual charity event, providing 50,000 meals for the homeless and this dedication to reducing food insecurity remains a core tenet of FruPro. His family have a potato and arable farming background.
Now, with the support of a wider international team, FruPro has become the essential platform for the fresh produce supply chain. Aiming to support the next five generations of fresh produce, FruPro connects, guides and optimises fresh produce business.