Trade Fruit & Veg Online
Whether you’re looking to trade fresh fruit and veg online, overcome fresh produce supply chain challenges or connect with new suppliers and buyers – we are connecting the entire fresh produce supply chain – from Growers & Importers to Wholesalers & Retailers.
Find
Find new people, business, and produce from our wide network.
Connect
Connect with fresh produce professionals from around the world.
Redistribute
Redistribute produce bound for waste directly to charity partners.
Post
Post your fresh produce onto a live feed of the market.
Negotiate
Negotiate the details of each consignment down to the penny.
Transact
Transact securely with a number of different payment options.
With FruPro, you can easily Find, Post, Connect, Negotiate, Redistribute & Transact in a single online marketplace
Importers 
Retailers Connecting the Supply Chain
Farmers
Food Services Optimise your operations with FruPro
FruPro for Growers
● Transact online 24/7 on the go, send invoices and accept payments in our secure system where all transactions are recorded and enforceable.
● Create a digital and dynamic online store of your products, to meet customers needs and increase sales.
● Centralise your communication with your customers, improving current trade by sending customers offers of your produce directly to them, updating them on what is available.
● Grow your network by connecting you to new trusted trading partners, reducing risk and opening opportunity for trade.
● Reduce waste by redistributing produce to new buyers if programmes are not fulfilled and use our automated connection to your local food waste charities if there is a surplus.
● View the market and understand the availability and guide prices of fresh produce and improve the traceability of your product through the supply chain.
FruPro for Importers
● Easily communicate information to Growers & Buyers on the quality of the product and share key information as the product progresses down the supply chain.
● Streamline your business by having access to all relevant information on orders, sales and clients.
● Centralise your communication with your customers, improving current trade by sending customers offers of your produce directly to them, updating them on what is available.
● Access specific new fruit and veg markets globally and open new opportunities through building a digital reputation, enabling you to scale and diversify your business.
FruPro for Wholesalers
● Optimise your operations through buying and selling on a single platform. Automate the order process digitally rather than using phone, voicemail, whatsapp or fax.
● Create a digital and dynamic online store of your products, to meet customers needs and increase sales.
● Increase your reach and find new exciting opportunities with buyers and suppliers.
● Reduce the risk of bad debt by digitally knowing your customers and utilising the rating system.
● Trade efficiently and reduce your commercial risk with real time data on pricing, availability and ratings.
● Communicate issues in quality instantly through live photos.
● Diversify and differentiate by connecting with new trusted partners locally and globally.
FruPro for Retailers
● Gain assurance on the quality and provenance of the product through full transparency.
● Transact with confidence and speed on our secure platform, utilising the information to make better decisions, reducing time spent and solidifying relationships.
● Optimise procurement with all orders and invoices in one place providing you a holistic view.
● Communicate issues with quality instantly through live photos.
Our Commitment to Sustainability
An estimated 6-8% of global greenhouse gas emissions occur as a result of wasted food. If food waste was a country it would be the third largest greenhouse gas emitter! Sadly, food waste is now a bigger contributor to climate change than plastic, with 1kg of food waste being sent to landfill equating to 25,000 plastic bottles in terms of carbon emissions.
Shockingly, 33% of all fruit and veg that is grown is wasted, whilst 4.7 million people in the UK are currently categorised as being food insecure. Our mission at FruPro is to help all parties of the fresh produce sector to optimise their supply chain and to enhance every relationship with fresh produce. By connecting the supply chain digitally, FruPro is enabling the redistribution of surplus products to new buyers and thereby reducing unnecessary waste. Furthermore, FruPro has partnered with food charities in order to provide an outlet for product where buyers cannot be found, redistributing the product to those who need it most.
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