Fruit and Veg Trade Simplified

Whether you’re looking to trade fresh fruit and veg online, overcome fresh produce supply chain challenges or connect with new suppliers and buyers, you are at the right place. We are connecting the entire fresh produce supply chain, from Growers and Importers to Wholesalers and Retailers.

Our Commitment to Sustainability

An estimated 6-8% of global greenhouse gas emissions occur as a result of wasted food. If food waste was a country it would be the third largest greenhouse gas emitter! Sadly, food waste is now a bigger contributor to climate change than plastic, with 1kg of food waste being sent to landfill equating to 25,000 plastic bottles in terms of carbon emissions.

Shockingly, 33% of all fruit and veg that is grown is wasted, whilst 4.7 million people in the UK are currently categorised as being food insecure.
Our mission at FruPro is to help all parties of the fresh produce sector to optimise their supply chain and to enhance every relationship with fresh produce. By connecting the supply chain digitally, FruPro is enabling the redistribution of surplus products to new buyers and thereby reducing unnecessary waste.
Furthermore, FruPro has partnered with food charities in order to provide an outlet for product where buyers cannot be found, redistributing the product to those who need it most.


Fresh Produce Journal

Suppliers, Distributors, Buyers

We’re listening, learning and developing the fresh produce marketplace for the entire supply chain.